Meet Chaise.
A talent marketplace designed to connect Africa’s professionals and businesses through two clear, complementary journeys.
The challenge
One marketplace. Two distinct ambitions.
Professionals needed a credible path to opportunity, while businesses needed a fast way to find specialised talent and manage work with confidence.
The experience had to make both audiences feel understood without fragmenting the product into two unrelated platforms.
Our response
Make every next step obvious.
Audience journeys
We separated the goals of professionals and businesses while preserving one coherent marketplace story.
Information architecture
Clear routes help people explore categories, find expertise, understand the offer and move confidently toward action.
Interface system
A warm, distinctive visual language brings consistency to discovery, profiles, benefits and conversion moments.
Responsive experience
The core journeys were designed to remain focused and legible across mobile and desktop contexts.
Experience shift
Product foundation
Distinct professional and business journeys within one product.
A shared visual and interaction language across the marketplace.
A focused experience designed for mobile and desktop use.
The principle
A marketplace works when both sides can see their value—and their next step—without friction.Dream Digital product team
Experience design principle